[Insightful marketing]
Captivating stories
Planting seeds. Blooming brands.
Spring is in full bloom, which means allergies are also in full swing at my house! 🌸 If you were a savvy planner and stocked up on anti-histamines last winter, you might be sailing off the coast of Capri by now! 😄
But jokes aside, spring is also the perfect time to revisit your marketing plan. Are your 2nd quarter initiatives still hitting the mark? Has a new product launch thrown your plans into chaos? Are certain channels not delivering the traction you hoped for? Is your sales team in need of extra support?
Let me help you nurture your marketing efforts with insightful strategies and captivating stories that leave a lasting impact on your brand. Whether you need to tweak your approach or start from scratch, I'm here to help. Let's make this season one of growth and success! 🌱✨
Services offered.
I provide Fractional CMO and marketing consulting services. Always starting with the customer in mind, I identify the business outcome and then work in collaboration with you to right size the scope to your needs and budget. I can seamlessly work with in-house teams and outside creative agencies. I also have a network of editorial and design resources to help supplement and scale projects. Having built marketing organizations from the ground up there is no problem too complex or initiative too big to tackle.
Strategy
Competitive Analysis
Segmentation
Journey Mapping
Organizational Structure
Branding
Messaging and Positioning
Visual Expression
Product Launches
Advertising and Media Planning
Content
Strategy/Amplification
Editorial Calendars
Thought Leadership
Sales Enablement
Digital
Social Media Marketing
Influencer Marketing
Account-Based Marketing
Website/Experiential Design
About me.
I'm a versatile brand strategist with over 20 years of experience developing customer-centric journeys that engage new audiences, build brand identity and strengthen customer relationships. With an MBA from Duke University and Bachelors in Information Technology from Virginia Tech, I blend creativity with digital technology to drive business results.
I’ve been fortunate to work with some of the world’s most respected brands and institutions, crafting award-winning campaigns across consumer tech, finance, CPG, management consulting and public sector. I'm a story-teller at heart and believe marketing is a muscle best strengthened with a combination of B2B and B2C knowledge and data-driven strategies. Let me help develop your brand's next go-to-market campaign.
Blog articles.
Strengthening Your Brand One Customer at a Time
10 Digital Trends Shaping Consumerism & 10 Ideas to Put into Action
Let's talk.
To start a conversation, email Bhawna at info@bhawnapettigrew.com or use link below to schedule a free initial consultation. I can walk you through case studies, get to know your business challenges or we can just chat about the latest media trends.
Copyright Bhawna Pettigrew 2024. All rights reserved.
